What Are Some Alternatives to Domain Authority?ĭomain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links.Ī site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100.Is Domain Authority a Google Ranking Factor?.Can Domain Authority Help With Link Building?.Is Domain Authority the Same As Topical Authority?.How Should Marketers Use Domain Authority in 2023?.If you don’t want to read the whole thing, you can use this list to jump down the page to the most interesting bit: This article will answer 10 essential questions about Domain Authority. Researching and writing it certainly helped me re-evaluate how I’ll talk about it and use it in the future. So, I thought this deep dive into Domain Authority would be a useful resource for anyone working in digital marketing, either client or agency side. But like all useful marketing metrics, it is sometimes misunderstood and misused. I think Domain Authority is super-useful. When discussing our own content marketing strategy. Domain Authority is something we talk about at Brafton every day.
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